Indians are becoming health-conscious and are thus adding healthy food to their diet and the current challenging times of Covid-19 has given a greater push to this change of lifestyle. Among the healthy foods, soya chunks has been gaining popularity among both vegetarians and non-vegetarians. Understanding the market trend, APIS India, a leading FMCG brand, has recently added soya chunks to its wide range of food products, which includes Honey, Premium Dates, Fruit Jams, Pickles, Ginger Garlic Paste and Green Tea.
With this launch, the company has ventured into soya value-added segment, adding another healthy product to its portfolio. The product will now be rolled out across the country providing consumers with a hygienic, protein-rich vegetarian meal option with affordable price and superior offering.
With 52% protein, high fibre and minerals content and with <1% fat, these soya chunks are high on nutritional value. They are economically priced at 45gm for Rs 10; 80gm for Rs 20 and 200gm for Rs 45 besides there is introductory consumer offer. The product is available in retail stores across states – Andhra Pradesh, Maharashtra, Delhi NCR, West Bengal, Uttar Pradesh and Bihar. The company plans to commence manufacturing of these products at their manufacturing facility in Roorkee, Uttrakhand.
Speaking on the launch, Pankaj Mishra, CEO, Apis India, said, “Soya chunks category is dominated by regional brands with only a couple of national level brands. With this launch, we have added another healthy category to our product portfolio and plan to take this segment to greater heights. With this, we aim to capture market share of 5% in the net one year.”
He added that soya chunks are a good source of proteins, especially for vegetarians. The protein content is much higher than that of meat, eggs, and milk which is over 50% and helps in overall body growth, muscle building & maintaining heart health.
As per a study conducted in 2015, soya chunks are also capable of reducing bad cholesterol in the body and hence, promoting heart health.